SavATree's Executive Team

The Tree Service Industry's Cream of the Crop!

SavATree's Executives Team is comprised of experienced professionals, each of whom has over 20 years of experience in their respective areas of expertise. They are responsible for the growth and development of the company as well as establishing customer service and operating standards for the organization.

President and CEO

DANIEL VAN STARRENBURGDaniel graduated from the University of Massachusetts with a degree in Arboriculture. Prior to that, he graduated from the Waldorf School in the Netherlands where he lived for much of his youth. Mr. Van Starrenburg has spent his working years as an arborist and as a dedicated servant to the tree service industry. As President and CEO, he oversees the growth, development and expansion of the company.

Founder and Vice President

RALPH J. ROBBINSRalph, a graduate from Paul Smith College, is a long standing committee member of the Long Island Parks Commission. As Vice President of New Business Development, he establishes and develops new and existing tree care operations for all of the company's service regions. Mr. Robbins also provides development plans for the staff and arborists including procedures, arborist sales training and profitability to ensure that SavATree continues to maintain the highest professional standards in the tree care industry.


Vice President of Operations and Regional Manager

DONALD BECKERDon graduated from the State University of New York, College of Environmental Science and Forestry. He also holds a Bachelors of Science degree in Resource Management from Syracuse University. As Vice President of Operations and Regional Manager, Mr. Becker develops and implements company-wide operations plans for the arborists and staff including safety and training programs, quality control, customer service, tree care industry compliance issues and fleet management.

Vice President of Marketing and Sales Development

LUANN O'BRIENLuann holds a Bachelors degree in Finance from Pace University and an MBA in Marketing and Information Systems from Fordham University.  As Vice President of Marketing and Sales Development, Ms. O’Brien facilitates growth in revenues, professionalism, brand presence and overall success of the sales team. She also works to increase the company’s market presence in the communities that we serve through a comprehensive, localized mix of marketing programs, strategic alliances, community & trade events and online initiatives.


Vice President of SavaLawn and Regional Manager

RICH ANDARich graduated from Michigan State with a Masters of Science in Plant Physiology and Turfgrass Management. As Vice President of SavaLawn, Mr. Anda oversees the operation, arborist training, compliance, staff education, design and implementation of cutting edge lawn care technology for SavATree. In addition, he oversees the development of branch management as well as the efficiency and profitability of each region.


Chief Financial Officer

JON CERVONIJon graduated from Saint Bonaventure University with a Bachelors degree in Accounting. He also has an MBA in Accounting from Iona College. As Chief Financial Officer, Mr. Cervoni supervises all facets of financial accounting, budgeting and reporting, assuring compliance in GAAP. In addition, he directs all accounting and finance operational areas including accounts receivable, accounts payable, payroll, audit and banking. As Human Resource Director, Mr. Cervoni oversees benefits administration, HR policy and procedure, employee on-boarding/off-boarding, recruitment for staffing needs and career development strategy.

Click or call today to connect with a certified arborist to discuss tree service, lawn care and more. Contact the office nearest you.


SavATree offers a full range of tree, shrub and lawn services to the following locations:

Connecticut - Fairfield, Hartford, Litchfield, Middlesex, New Haven, New London, Tolland, Windham; Illinois - Cook, DuPage, Kane, Kendall, Lake, McHenry County, Will; Massachusetts - Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Rockingham, Suffolk, Worcester; Maryland - Montgomery, Prince George's; New Hampshire - Rockingham; New Jersey - Bergen, Burlington, Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union; New York - Bronx, Brooklyn, Columbia, Dutchess, Manhattan, Nassau, New York, Orange, Putnam, Queens, Rockland, Suffolk, Ulster, Westchester; Pennsylvania - Berks, Bucks, Chester, Delaware, Hampshire, Monroe, Montgomery, Northampton, Philadelphia, York; ings. We can help you create a comfortable, child-friendly outdoor environment. Learn more about our Child Safety Alexandria, Arlington, Fairfax, Loudoun, Prince William; Washington, D.C.